Instead of a sudden beep in a dark room, the light starts low about thirty minutes before your alarm and brightens little by little, like a window with the curtains open. Then comes the sound you picked: birdsong, soft chimes, waves or FM radio. There are seven sounds, twenty brightness levels, two separate alarms and a snooze button big enough to find with your eyes closed. In the evening it works the other way round, as a bedside light that dims slowly. The clock display can be turned right down or off.